Why Us?

CONCEPT BENEFITS

Profitability

$1,300,000 Average Annual revenue with a 15.7% annual EBITDA.*

Approachable Food

By sourcing quality ingredients served at an affordable price, we make healthy eating fun, accessible, and approachable for everyone.

Revenue Streams

Delivering on convenience with dine-in, carry-out, web & mobile app ordering, delivery, drive-thru, and catering.

Sustainability

We offer various post-consumer recycled and PFAS free packaging that is recyclable after use. We are thoughtful in our sourcing solutions so we can contribute to a more sustainable environment by reducing the need for new material, keeping plastic bottles out of landfills and oceans, and lowering greenhouse gas emissions.

Operational Efficiency

Proven service model with best-in-class technologies, customer service, ongoing training, and operational support.

Our Brand

In-house marketing team focused on building customer loyalty and awareness for our store communities. Fun brand that doesn’t take anything too seriously except food, our team, and guest satisfaction.

Good Food!

AT MAD GREENS, WE'RE A PLACE WHERE HEALTHY TASTES DELICIOUS, YOU CAN BE YOU, AND WHERE WE DON'T TAKE ANYTHING TOO SERIOUSLY...EXCEPT OUR FOOD AND YOUR SATISFACTION.

MENU philosophy

Fresh Fast-Casual
Speedy and convenient salads, wraps, and bowls with chef-inspired recipes made fresh in front of guests. Menu is fun with creative menu item names and unique stories.

Customization
All menu items are fully customizable leading to thousands of flavor combinations. 80%+ of total orders have some level of customization which is core to the brand's success.

Craveable
High-quality dishes with both approachable and trend-forward seasonal flavors. Eating healthy does not have to be boring or bland at MAD Greens - our flavor comes first.

Ingredients
Unique flavors, thoughtfully sourced proteins, and fresh, seasonal produce that’s hand-chopped and prepared daily.

Proprietary Recipes
Unique, proprietary spice blends and homemade dressings made from scratch daily.

Choice
"Healthy" is defined by the guest as every item is fully customizable with a wide variety of ingredients to fit all needs - whether a busy individual, or, family on-the-go.

ALL ABOUT THE TEAM!

PASSIONATE, LOYAL, AND HOSPITABLE SUPPORT CENTER TEAM WITH 10+ YEAR AVERAGE TENURE DEDICATED TO ASSISTING OWNERS WITH SITE SELECTION, DESIGN, CONSTRUCTION, MARKETING, AND ONGOING SUPPORT AND TRAINING.

HOSPITALITY

Individuality
‘You be you’ mentality encouraging uniqueness of guests, team, and salads.

Knowledgeable Team
Passionate about menu with deep understanding of ingredients, flavors, allergens, and food safety.

Guest Interaction
Compassionately create meals in-store with guests through meaningful conversations and suggestive selling from MAD team members along the ordering line